THE JOB SUMMARY:
EDUCATION AND EXPERIENCE:
Our client is seeking a Brand Development Project Leader to join their marketing team.
The best person for this role will have excellent people skills and experience working across departments. Additionally, if you have a background in beauty, pharmaceuticals, CPG, or food & beverage we would love to talk with you. Experience with discretionary goods is what we need.
The Brand Development Project Leader is responsible for project management in delegated departments (R & D, purchasing, procurement, packaging) and provides assistance to all Marketing Managers and the Vice- President, Marketing.A BIT ABOUT THE ROLE:
You will perform in a primary leadership role on designated projects in areas such as (but not limited to):
New product development, working with internal resources including R&D from concept thru commercialization – may include initiatives for Canadian market.
Reformulations, restages, and run-outs.
Packaging development, including graphic and structure changes on new and/or existing items, working with internal resources including Design, Tech. Packaging and Purchasing.
Advertising and Promotion development.
Consumer research and analysis.
Department’s procedures or participation in corporate initiatives.
Provides financial analysis of key corporate initiatives:
Leads new item launch post-audits.
Executes regular item margin analyses.
Develops ROI analyses prior to project launches.
Leads all aspects of on-going content management of one of more brand/category websites and/or social media sites:
Leads efforts with various internal and external MIS personnel to determine best on-going approach to execution of websites with optimal balance of quality/cost/resource considerations.
Secures on-going input, commitment, etc. from various constituencies/partners (Sales, IT, Design, Category Associates, agencies, HR, and International) and motivates/ensures timely discharge of each of their assignments.
Directs, executes, and/or devises processes for timely, consistent refreshment of website content based on changing retailer information, new products/promotions, or updated positioning/public relations materials.
WE WOULD LOVE IF YOU:
Contribute to new idea generation in all product categories and department processes.
Provide ad hoc acquisition support, as needed.
Positively motivates and clearly communicates to all departments and appropriate agencies to ensure agreement and timely/high quality execution of new initiatives.
Strengthen the Marketing Department by contributing innovative ideas, expertise, knowledge, high professional standards, team spirit, and pride in the Company.
A broad knowledge of a specialized discipline, such as Marketing or Business Administration. A Master’s Degree is preferred; or, equivalent in education and training (e.g., a college degree with experience in market research, consumer behavior, advertising, statistical analysis and marketing planning and strategy) is required.
The knowledge and skills required for this position are typically acquired in four years of real world and/or advanced academic marketing environments.
SKILLS AND ABILITIES:
Strong leadership skills with ability and inclination to motivate and direct vendors, project partners, and internal resources for quality, timely execution.
Proven track record of successful project leadership.
Ability to handle multiple, concurrent responsibilities effectively.
Strong analytical thinking with ability to draw sound, insightful, useful conclusions from data.
Experience in designing and analyzing quantitative research.
Computer literate in a Windows environment (including Word, Excel, PowerPoint)
Rapid attainment of capabilities with basic functions of Cognos and Adage that allows for quality performance of relevant tasks outlined as “Essential Job Functions” above.
Must be discreet with confidential information to which he/she has access.
Willingness to accept other duties, as assigned.
Must possess the ability to develop and maintain an effective working relationship with internal and external customers, function as a team player, accept constructive criticism from management and comply with Company policies.
MENTAL AND PHYSICAL DEMANDS:
Travel and overtime requirements are dependent upon departmental demands; a significant commitment of time is required, inclusive of weekend hours.
Physical demands include frequent transporting of sample products, luggage, laptop computer, etc. (includes frequent moving or lifting of up to 25 pounds, occasional moving or lifting of up to 50 pounds).